Rebrand. Relaunch. Ready to Rock Your Stir Fry.

Mori-Nu Tofu Rebranding - New Website Design & Build

Mori-Nu redesigned their tofu packaging early 2024 with bolder colors and more energy. Dent's job was to spread that vibe across the brand with a fresh brand voice, tagline ("Live the Stable Life!"), and website.

As always, the star of a food brand's digital experience is the recipes. At this point, nearly all of Mori-Nu's recipes have been developed, tested, and photographed by Dent to show what you can do with Mori-Nu. (See what we did there? That tagline never sold. ;) )

The recipes showcase the diversity and creativity cooks can enjoy with this remarkably versatile tofu. Most importantly, Dent's recipe development and testing ensures when someone tries to make these recipes, it works. And the presentation and photography help the user visualize how to impress friends and family with tofu, a product typically thought of as boring and bland.

OK, it's a year later (yah, we're way behind on our own stuff) and we've already added two new products and many more recipes. Time to catch up on this blog!