April 22, 2019

 You won't believe me, but maybe you'll believe the Harris Poll people whose recent survey showed that 54% of consumers say they prefer ad-supported over ad-free if their streaming subscription price was less expensive.

Fifty-four percent not enough? For Netflix that nu...

November 18, 2015

 

 

It's a product idea. It's fashion design. It's not advertising, but the agency is getting credit.

 

It's not unusual that agencies contribute to product ideas. What's unusual is that the agency gets credit in client press releases. 

 

In today's Adweek article, "Fru...

July 14, 2015

A frequently asked question today is also the headline to this AdAge article by Mary Pedersen: “Best Practices: What is the Optimal Length for Video Content?”

 

For years we’ve heard about our decreasing attention span, now apparently less than that of a goldfish. The pr...

May 8, 2015

Big news today, another agency merger. And with it comes another batch of predictable, boilerplate benefits (not really) to clients. 

 

“You’ll get access to more resources.” (Where were those resources before? I thought during the pitch you said…)

 

“You’ll get...

January 6, 2015

It’s that time of the year again. Super Bowl. Advertising madness. Crowd-sourcing.

 

Since its rise about a decade ago, crowdsourcing has been the creative director’s greatest fear. (After the client’s home-based research sample, of course.) The client pays perhaps one-t...

December 12, 2014

I recently got an email from my mother with a fun quiz - actually, a dementia quiz. (Take the quiz here.) You know the kind: labeled as some sort of intelligence test with every question seeming like a trick question. My mother also sent it to my younger brother and (v...

November 7, 2014

Ok, he got THE SHOT. A successful content-generation effort, or so it seemed.

 

Nine times world champion Valentino Rossi, one of the greatest sportsmen of all time, and certainly one of the most popular and loved (internationally), is seen hugging the 2015 Yamaha R1 unv...

October 25, 2014

This question was just posed in an Agency Post article. (We love The Agency Post. Jami Oetting is fantastic!) It's a good question and the philosphies presented make sense. But we have a different opinion regarding the conclusion.


In this business we often hear about h...

October 23, 2014

One should have a good reason for starting a new ad agency. After all, is the market really clamoring for more ad agencies? 

No, it's not.

For those who asked, we sort of avoided the truth because it sounded self-serving. But a recent reading of John Burroughs' artic...

May 1, 2014

TBWA CMO Laurie Coots recently wrote a good article on the client conflicts issue in AdAge. Specifically, requirements that agencies not work on any competitor's business, often including their unrelated businesses.

I agree with Ms Coots: The conflicts requiremen...

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